According to reports from tech industry leaders such as Cisco and Microsoft, cyber-attacks against businesses of all sizes are on the rise and doing more damage than ever. More than half of all businesses that are victims of a cyber-attack or data breach are subsequently subject to public scrutiny and suffer losses in brand reputation, customer loyalty, and customer trust. 29 percent of businesses that are victims of attacks lose revenue, and nearly 40 percent of those businesses lose more than 20 percent of total revenues. Among companies that suffer attacks or breaches, nearly a quarter of them lose significant business opportunities following the data-loss event. More than 20 percent of businesses that experience data loss or suffer a cyber-attack lose customers as well. And, 40 percent of those companies lose more than 20% of their customers. Cyber-attacks and ransomware are not the only threats to your business data. Physical disasters like fire, flood, or another type of natural disaster can wipe out all the data. Hard drive failures and other hardware mishaps also pose risks. A data backup is just a copy of files from your computer or device. The 3-2-1 rule states: keep at least three copies of your data, store data in at least two different formats (disk, tape, cloud), and keep one copy offsite.